What is Content Advertising?
By using content advertising you are targeting people thinking about your products in advance. For example you could be selling "fishing equipment" on one of the leading fishing websites, an article may mention a certain fishing rod that you might sell. This item would be "hot linked" so that the customer arrives directly to your website ready to make a purchase.
Content Network
The great thing about content network advertising is you can try out different methods of gaining new customers. Not only can you control budgets and CPC's like search, you can also pick and choose which websites are best to appear on. Over 99% of all the pages on Google's Content Network are within the compliance and quality standards and guidelines.
